5 Social Media Missteps to Avoid by J-P De Clerck @conversionation

5 Social Media Missteps to Avoid

5 Social Media Missteps to Avoid

When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time on their social media campaigns, but those that spend the smartest time on their marketing efforts.

There are not that many rules to follow when it comes to social media. Yes, there are guidelines, and there are certainly best practices, but when it comes to pure rules, the world of social media is remarkably self-regulating.

However, this does leave potential problems for businesses and individuals. With the wrong strategy, you could end up alienating a potentially great community.

Sometimes an anti-example is all you need to set a marketing plan into motion.  Here are five anti-tips that are perfect for creating a model of what not to do for your social media marketing:

1. Treat your social media fans like complete idiots

It is such a rudimentary error, but it still affects hundreds of online marketing campaigns. The average consumer takes in hundreds of advertisements on a daily basis, and is distinctly in tune with advertising trends and styles. Marketing to an audience as if they were blissfully unaware of your intentions is ineffective and disrespectful.

Be welcoming, be friendly, and be transparent. The online world thrives on openness, and an open campaign is one that does not judge its audience.

2. Market to your online community directly

The internet can be a great platform for direct response marketing, but more often than not, social media platforms are not the place to do it. When used as a marketing research platform, social media channels thrive. When used as a marketing platform on their own, it is easy to lose a potentially lucrative audience through direct marketing on social media.

3. Monetize your social media efforts right away

There is a belief, particularly amongst businesses that have only recently transitioned to the internet, that services need to be monetized instantly to have any real value. When applied to some marketing campaigns and services, this might sometimes work, but for social media it’s often a mistake.

When you start investing in social media marketing, build up an audience that you can monetize in the future. Of course this does not mean that you don’t have a strategy, KPI’s, metrics and ROI forecasts. Thousands of people will join you when they are not being asked for money, and a great portion will stay once you have built a connection and gradually monetized your efforts.

4. Be on all social media and networks at once

Spreading yourself across multiple social media platforms only segments and splits your fanbase. While you may have a really large fanbase, it is so fragmented and difficult to communicate with that it is essentially valueless.

Focus on one or two different social media platforms and ruthlessly eliminate those that are not effective to your business.

5. Force yourself to do social media marketing and engage your community

Social media marketing should not be stressful. It could be difficult at times; it could be tiring at times; it even could be exhausting at times, but it should never be a stressful activity. When you are building an audience, make it fun for yourself, not just them. Keeping things interesting makes long-term marketing easier for you and your audience.

Takeaway: In social media being subtle and establishing connections is key. Trying too hard or talking too much rather than listening is a sure way to fail.

Meet the author:

J-P De Clerck

J-P De Clerck

Although thoroughly interested in social media marketing and interactive marketing in general, he strongly believes in email marketing and wrote several books, papers and articles about it in his native country, Belgium, where he launched and later sold the first interactive marketing site. Although not a big fan of personal branding, he decided to join our team because he feels there is still a lot of work to do in helping businesses having an integrated, customer-centric and data-driven cross-channel view. J-P’s main blog is Conversionation (warning: he can get cynical there) but he also blogs on Social Email Marketing, Social Marketing Forum, Search Cowboys, Conversion Marketing Forum and Dutch and Belgian blogs about, well, all things marketing. Seems he just can’t get enough punishment.

Connect with: J-P De Clerck

Share this page:

Share on linkedin
Share on facebook
Share on twitter
Share on email

Connect with us:

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja.

Share this page:

Share on linkedin
Share on facebook
Share on twitter
Share on email

to download our
“27 Free Tools Every
eMail Marketer Needs
in Their Toolbox”


Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

  • 40deuce
    November 4, 2010 at 4:28 pm

    Great post J-P.
    I’m usually hesitant about what people are going to say in posts like this, but you kept it fairly general and had some great points in here.

    Sheldon, community manager for Sysomos

  • JoshW
    November 5, 2010 at 1:25 pm

    I feel every business has set notions as to how they should approach marketing or social media, but these are old techniques being used on new toys. As the technology advances so will the techniques to utilize them. Over time, businesses and businessmen/women will change to fit the technology or be left behind.

    • Jim Ducharme
      November 5, 2010 at 1:58 pm

      Hi Josh,

      Thanks for the thoughtful comment.

      That’s certainly true. However, humans are very good at changing environments (for better or worse) to suit their established behaviour patterns — we’ve seen this happen on the web already over the past decade. If we want to do things better we will have to constantly remind those in the lead of the alternatives and not rely on the virtual wilderness to shape them;).


Add a comment

SUBSCRIBE to our newsletter
to download our FREE GUIDE
“27 Free Tools Every
eMail Marketer Needs in Their Toolbox”

Download our free guide 27 Free Tools Every eMail Marketer Needs in Their Toolbox

Download our FREE GUIDE

Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

This website uses cookies to ensure you get the best experience on our website.