7 things Santa can teach us about email marketing

7 Things Santa Can Teach Us About Email Marketing

OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote
10 things Sesame Street can teach us about email marketing

and
5 things The Flintstones can teach us about email & social marketing, well, what do you expect?

Here’s some wisdom for email marketers from the jolly old elf himself!

7 things Santa can teach us about email marketing


Segment

Santa has been segmenting his list since day one. He’s got the naughty list and the nice list. And he checks it at least twice!


Permission

Excluding over enthusiastic parents, Santa’s list is 100 percent opt-in.


Relevancy

Santa’s clients (as every parent knows) are always convinced they will get what they expect from him.


Spam

Spammers are all on the naughty list.


List Hygiene

It’s vital because the naughty and nice lists need constant updating.


Subject lines are important

Can anyone top “Dear Santa” for a subject line?

A strong call to action
“Be good!” Beat that.

Meet the author:

Jim Ducharme

Jim Ducharme

Jim Ducharme is the Community Manager with GetResponse. He’s a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community networks with hundreds of thousands of subscribers. His traditional and new media experience gives him unique perspective and insight regarding integrated email and multi-channel marketing. You’ll find Jim writing for numerous blogs and speaking at events around the world. You can follow Jim on Twitter @hugeheadca.

Connect with: Jim Ducharme

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  • Jenny Peters
    December 13, 2010 at 9:18 am

    8: Timing
    Santa’s timing for delivering is impeccable. He always comes when looked for (ie xmas morning)

    9. Multichannel
    He’s everywhere!

    😉

  • Simon Grover
    December 14, 2010 at 4:49 am

    Santa can also teach us the importance of a good tagline. His current one is “Never Knowingly Undersnowed”, which followed the original “Chimneyz Meanz Giftz”.

    For more terrible ideas about the Santa Brand, you might enjoy flicking through our Santa Brandbook: http://bit.ly/santabrand

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