The age old question: does a bear email in the woods? Has confounded scholars for decades and now it seems to once again be top of mind with many of us as yet another environmental activist bear has come out of hibernation to remind us that along with forest fires and salmon over fishing, bears hate spam. That is to say, bears hate email spam — bears love Spam in a can especially when it’s open and they can get at it.
The eMail Guide team has been having quite a hoot watching as the “email marketing bear” (@bearinbar) has roamed from pub to office in his two videos to date, expressing his fondness for garbage-looting, eating Blackberries and apparently, Constant Contact.
It appears to be a great example of what we would term: “guerrilla marketing” and it will likely help ensure that when people are thinking about email marketing solutions, they will “bear” Constant Contact in mind.
Takeaway: Small Businesses should not be afraid of bears! Your real enemy is Spam!