BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009.
Sarah makes the point that personalization and segmentation are key to delivering the right message to the right person and that should be a focus for email marketers. According to Sarah, her team is very proud about their powerful reporting and analytics which is completely integrated into their platform.
Takeaway: Personalization and segmentation are key to delivering your message to the right person at the right time.