Do eMail Marketing audits really work?
When it comes to eMail Marketing audits, I know they work. In fact, I have done many for my clients and they always say the insights I share are amazing. When completed, they come away with an action plan outlining what to do next, as well as a list of areas in which they can improve and fine-tune. They get super excited about what they learned and are eager to send their next campaign and see the results.
How much do they cost and why is this one free?
You might be thinking this offer is too good to be true. The fact is, it’s good and it’s true. Kind of like the sample cookie you get at the bakery. If you like the sample, maybe you will buy a dozen or two.
Like the sample example, I offer an in-depth audit that reviews a year’s worth of email messages starting with the metrics. The in-depth email marketing audit highlights your 5 best-performing and worst performing emails and 5 worst-performing emails and then performs this 31 point message audit with a few extra bells and whistles. I then provide you with a comprehensive action report which outlines your next steps for improving your email marketing program.
What will be covered in this eMail marketing audit?
A lot. I go through a comprehensive 31 point list of items that will give you a full picture of:
- What’s working
- What can be improved
- What needs to be fixed
- What needs to be changed
- What you could be testing
The eMail audit list includes:
- From Address
- Reply-to Address
- Subject Lines
- Body Copy
- CTA – Calls to Action
- PS – Postscript
- Footnote Text
- Look and Feel
- Mobile Responsiveness
- Unsubscribe Process
- Update Profile Process
- Message Usefulness Scoring
- Does the message align with the strategy?
- Does the message deliver the brand promise and is it in the tone of the brand voice?
- Does the message align with the sequence of the journey?
- Does the message drive to a single goal or multiple goals?
- Are the goals trackable?
- Does the client track and measure the performance of the message?
- Does the message build engagement with readers?
- Is the message testable?
- Is the client tracking/recording email test results?
Will an eMail marketing audit really increase my response rates?
Yes, it will. The problem is I have no hard data to prove that they increase response rates by 33%. In fact, I pulled that number out of the air thinking it would be a great headline or “subject line” making this post more intriguing.
If you are reading this, then it worked.😉
(WIIFM) What’s in it for me?
So what’s the deal you ask? Why would Jeff lead me on like this? It’s simple. I want to put my money where my mouth is by offering you a free 31 point audit of a single email marketing message.
If you have more than one message that’s OK I can audit them too, but I do charge for this service.
See Rates Here
In return, all I ask is that you share your feedback regarding the audit and some measurable stat that made difference. It can be an open rate, read rate, click-through rate, conversation rate or even an unsubscribe or share with a friend rate.
I promise not to identify you and I would never share your rates without permission, I just want to collect the data for some research I am doing.
If you are game, it won’t cost anything. In fact you’ll save $175.00 and it only takes 30 – 45 minutes of your time.
How do I sign up for this FREE eMail Marketing audit?
Head over to my booking calendar where you can sign up for a time slot.
Fill out the form and give me at least 24 hours to review your email message.
I look forward to going through my comprehensive 31 point email marketing audit. I know the insights you learn from it will help increase your response rates and get you to look more closely at the email messages you send.
The fine print. (our lawyers made us do this)
- Quantities may be limited
- This offer may stop at any time
- Your mileage may vary
- Not suitable for spammers or get rich quick schemes