SMB online marketing trends for 2010 by Mick Griffin @mickgriffin

SMB Online Marketing Trends for 2010

As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing!  We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting.  Today we’re excited to reveal the results of the 2010 Email Marketing Trends Survey

We asked a survey group of over 200 SMB email marketers from a wide range of industries and countries to share their opinions regarding hot topics like video emails, social media integration, and the “war on inbox clutter”. We hope you find these stats interesting and useful as you continue to improve your email marketing campaigns.

Happily, it appears SMB marketers are becoming increasingly convinced of the benefits of video email, social media, and personalization or targeting. More than 80% of respondents plan to use video emails in 2010 and more 90 % plan to integrate social media into their email campaigns this year. Almost 64% of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. Compared to last year’s results, these increases represent a 480 % Increase in video email usage and 90 % Increase in social media integration for 2010.

That’s awesome!

In general, the SMB email marketer’s toolkit is looking a lot more sophisticated and media-rich than at any time in recent history. That’s very gratifying to us. It tells us that GetResponse tools are user-friendly and affordable, even at the advanced level.

Here are a few highlights of the survey:

  • Video email marketing: Over 50% of respondents stated that video emails can increase CTR. One in three marketers believes that video can enhance brand image and/or increase customer loyalty. Over 20% of marketers believe that video emails can also reduce support and training costs. Only 4.7% of email marketers do not see any benefits from using video emails.
  • Social media: A 113.2% increase in use of links to new messages on social media pages; a 109.1% increase in use of sign-up forms on Facebook fan pages; 88.8% will increase share options and 71.6% more will place “follow us” links in email messages.
  • Personalization: 53.80% of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40% will try to improve email title and subject line personalization.
  • Behavioral targeting: Nearly 75% of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8% did not consider behavioral targeting an effective practice.

Where do your results fit into the email marketing picture for 2010? Are you ahead of the curve? We hope so! Download the whole report from hereto find out!

Meet the author:

Mick Griffin

Mick Griffin

Mick is the Key Account Manager for GetResponse Email Marketing. With over 7 years of Sales and Marketing experience Mick quickly adapted to Email when joining GetResponse in 2008. Now in charge of Business Development, Mick is the primary point of contact for new and existing customers with GetResponse. He spends the majority of his time interacting with them, understanding their needs and working to see those are met. Mick is experienced in social media and still continues to be involved in that aspect of GetResponse’s business. You’ll find him posting on the GetResponse Blog. You are also likely to run into him at any number of Email marketing conferences throughout the year.

Connect with: Mick Griffin

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