Social Sharing Can Cause Exponential List Growth
“Shares well with others.” Remember that phrase from your early school days? The concept may well be elementary, but the practice also applies to good marketing behavior. If you’re designing your emails to include social share icons and links, consider the following.
Your company’s social network may include Facebook, Twitter, LinkedIn and Google+ profiles, and your marketing goal no doubt includes pushing out the good word about your brand in all your communications. Of course, this effort includes your email campaigns.
So, when your subscribers get your email, they like your FB page, follow your tweets and/or review your LinkedIn network profile. You share with them and let them play with your toys (value added features).
Let’s cross the street and meet your subscribers. Add to the social equation your subscribers’ FB, Twitter, and LinkedIn friends, family and business associates.
Your FB + Your Twitter + Your LinkedIn = 10,000 immediate potential prospects and subscribers
Now, imagine this:
Your Subscribers’ FB + Your Subscribers’ Twitter + Your Subscribers’ LinkedIn + Your Subscribers’ FB Friends + Your Subscribers’ Twitter Followers + Your Subscribers’ LinkedIn Associates = 10,000?
That’s 10,000 to the power of a veritable treasure chest of possibilities.
Takeaway: Encouraging your email subscribers to share with their friends and contacts through Facebook, Twitter, LinkedIn and Google+ is a powerful way to increase your brand exposure, with exponential results. So, share! It’s elementary!