The eMail guide is thrilled to have one of the best live coverage tweeters on Twitter, Kristen Hersant of StrongMail joining our coverage team for the CMA convention May 26 and 27 @ the Toronto Convention Centre! Kristen joins myself, Jeff Ginsberg and Garin Kilpatrick as we blanket the event in online video, blog and Twitter coverage.
Take it away Kristin… ^jd
Next week, the Canadian Marketing Association (CMA) is holding its National Convention in Toronto, May 26 – 27 2010. Titled Next: 2010, the event looks to be one of the year’s most exciting and informative Canadian marketing events, featuring keynote speakers ranging from accomplished direct marketers to environmental activists, social media gurus and even a few noted celebrities.
The CMA is breaking from tradition and taking a different approach with this event. Instead of linking their largest annual event to an exhibition, the they have eliminated the tradeshow floor to focus exclusively on making the conference experience as enriching as possible for the attendees. This decision was based on feedback from attendees and exhibitors in previous years, and I applaud the CMA for listening to their constituents and responding in such a quick and nimble way. I am honored and excited to be covering this event in conjunction with The eMail Guide and look forward to learning what’s next from the best and the brightest minds in Canadian marketing.
For live coverage of the sessions, you can follow my twitter stream at @kristinhersant or www.twitter.com/kristinhersant. I’ll be tweeting under the hashtag #CMAnext2010!
See you there!
Director of Corporate Marketing, StrongMail
An interactive marketing veteran, Kristin Hersant has more than 12 years of experience managing successful integrated marketing programs. An active voice in the industry and contributor to marketing trade publications, Hersant currently specializes in the email marketing and social media fields for B2C and B2B marketing. Since joining StrongMail in 2004, Hersant has spearheaded its corporate marketing efforts, which have helped fuel the company’s strong growth and industry reputation. You can follow her on Twitter at @kristinhersant or visit her Email Marketing Insights Blog on www.strongmail.com.