Last night Jeff Ginsberg, The eMail Guide’s Chief eMail Officer and I had the pleasure of attending the Marketing Hall of Legends Gala in Toronto. It was a wonderful evening where we had a chance to not only honour some true legends of marketing but, commiserate with our industry peers and share insights and renew friendships. For six years now the Marketing Hall of Legends has recognized those who’ve made a real difference in the industry and we are proud to say that we have been involved with this for the past five. The organizers and volunteers did an amazing job, presenting us with an elegant evening filled with insight, fun and great dining.
Jim’s top takeaway: I’d have to say my top takeaway from the evening was the simple truth that relationships matter. If you focus on building relationships and value your customers, success will come.
Jeff’s top takeaway: It was clear that all the inductees relied integrally on their teams to help propel them to where they are today. I was also pleased to see many of the inductee’s reference social media marketing in their videos and comments.