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Posts filed under: Email Design

Are You Speaking The Language Of Results? By Karen Talavera @SyncMarketing

  • Are You Speaking The Language Of Results? By Karen Talavera
It’s probably the number one rookie mistake in advertising and marketing copy writing.  It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin...
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CampaignMonitor – iPhone fail: The trouble with table borders and HTML email

By: CampaignMonitor We recently come across a strange email client rendering issue in Mail on the iPhone and iPad – hairline borders are appearing in HTML email designs with table layouts. These borders are sometimes barely visible, but often they...
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5 Great Sources for Halloween Email Marketing Templates and more by Jeff Ginsberg @Dad_FTW

  • 5 Great Sources for Halloween Email Marketing Templates and more by Jeff Ginsberg @Dad_FTW
Trick-or-Tweet! What are you doing for your Halloween email campaigns? Are you looking for innovative ideas and tantalizing templates? Lots of great resources are available to provide creative and free templates and ideas for your Halloween marketing. We’ll highlight 5...
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Adotas.com – Three Tips For Creating Outstanding Email Newsletters

  • Adotas - Three Tips For Creating Outstanding Email Newsletters
By: Adotas.com GRAPHICMAIL – On any given day, lots of emails can sail into your inbox, and you’ll probably be purging many of them indiscriminately. With email inboxes more crowded than ever, at least half of the battle of successful...
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Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox by Karen Talavera @SyncMarketing

  • Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox
Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox With email inboxes more crowded than ever before, simply arriving successfully is half the battle.  Assuming you routinely have good deliverability, the second half of that...
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HubSpot – 12 Important Places You’re Forgetting to Add Calls-to-Action

By: HubSpot Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it’s not a content quality problem you have on your hands … it’s a content promotion problem. Likely, what’s happening is that...
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CampaignMonitor – Image blocking in email clients: Tips and techniques for 2011

By: CampaignMonitor Since our last update to our ‘Image Blocking in Email Clients‘ guide in 2007, its come to our attention that a lot has changed. In fact, email clients are more aggressively blocking images by default than before, with...
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How and When to use Video in Your Email Marketing by James Trumbly @econnectemail

  • How and When to use Video in Your Email
How and When to use Video in Your Email Marketing Including video in an email can add life to the overall campaign.  It can also cause your messaging to fall short if the video isn’t done correctly. In order to...
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QueryClick – 5 Areas Where Your Email Marketing Campaign is Failing

  • QueryClick - 5 AREAS WHERE YOUR EMAIL MARKETING CAMPAIGN IS FAILING
By: QueryClick Since I’ve been the recipient of a few horrendous emails of late, I’d like to present a short list of things that are very often overlooked when people send a piece of email marketing. The From Name and...
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MediaPost – Eight Steps To Good Mobile Email Design

By: MediaPost If you’re like me, being separated from your mobile phone makes you a little panicky. I use my mobile phone for so much more than voice conversations. I keep in touch through texting, surf the Internet and answer...
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CampaignMonitor – Applying fluid layouts to HTML email design

By: CampaignMonitor Following our recent post in Smashing Magazine, we received a couple of questions in regards to designing fluid layouts for email. Hardcore CSS trivia aside, the big questions came down to: ‘Can I use a fluid layout to...
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Thomsonlocal -Optimising email design for the best response rates

  • Thomsonlocal - Optimising email design for the best response rates
By: Thomsonlocal While social media is becoming an increasingly popular way for companies to reach out to prospective clients,B2B email marketing has not lost its appeal as a cost-effective strategy. Indeed, recent figures from data specialist Acxiom revealed that 78...
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Tricky? Or Brilliant? Cvent Uses Personalization the Right Way by Jessica Best @emfluence

  • Tricky? Or Brilliant… Cvent Uses Personalization the Right Way by Jessica Best @emfluence
As a true nerd for email marketing, when I come across something that makes me act, I usually pause to think “Hmm, how’d they do that?”  I got this email from event marketing company, Cvent and didn’t even realize...
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Benchmark Email – 6 Mobile Marketing Layout Tips for Your PTA Newsletter

By: Benchmark Email Last week we covered designing your PTA email newsletter for laptops and computers. Today we’ll break down the best way to design for mobile devices and smartphones. Many parents and teachers are pressed for time and, like...
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Create Great Looking Emails Without Images: Yes, You Can! by Marco Marini @ClickMail

  • Create Great Looking Emails Without Images: Yes, You Can!
Create Great Looking Emails Without Images: Yes, You Can!  Most email clients suppress images by default for security and loading reasons. That means your emails render without any pictures. And that means recipients won’t see your images, period. The only...
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Newsweaver – 7 elements to build into your newsletter template

By: Newsweaver 7 elements to build into your newsletter template While the general content of your email newsletters will change, there are elements that should be built into the newsletter template design so that they automatically appear in every issue....
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Clickz – 3 B2C Marketing Tactics to Improve Your B2B Newsletter

By: Clickz A recent study by IBM’s Institute for Business Value finds marketers and consumers are polar opposites when it comes to connecting via social media. It’s fair to assume that this behavior applies to email as well, as email...
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Email Vendor Selection – 6 things to ask your ESP about mobile email today

By: Email Vendor Selection At this moment statistics show that Mobile Email is booming. Users are opening commercial emails on their iphone, blackberry, android, etc. Now is the time to step in and make sure you aren’t leaving conversions on...
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Top 12 Animated Emails of 2010 by Anna Yeaman @stylecampaign

  • Top 12 Animated Emails
Here are my 12 picks – in no order – from 2010, out of 226 animated emails: 1. Harry & David {View} {03/22/10 / Ear-resistible! Exclusive Easter Gifts They’ll Love …} The animation intersects the navi bar, positioning it in...
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EmailBlog – Hotmail now supports HTML5 video – overview

By: EmailBlog After my ‘losing a bet’ post of no support in major webmail systems for HTML5, along comes the news of Hotmail now supporting HTML5 – which includes the joy of video (see a beautiful example here of Game...
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