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Posts filed under: Email Marketing

mailerlite – Sending survey via email: how to get the best results?

By: mailerlite Last week I sent two emails to MailerLite’s customers with invitations to complete a survey. Can you guess which email performed better? Email A: Email B: Email B won! The difference between results was huge. Email B got...
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Kissmetrics Blog – Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires

By: Kissmetrics Blog How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who...
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Campaign Monitor- Online Survey Best Practices for Surveys That Get Results

By: Campaign Monitor Feedback from customers is an important part of doing business. After all, you want your customers to be happy, and returning to your business again and again. In the perfect world, customer feedback would roll in automatically....
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Campaign Monitor- Online Surveys and Email Marketing. Better Together.

By: Campaign Monitor It’s been exactly one year since GetFeedback became part of the Campaign Monitor family. Over the last 12 months, we’ve been focused on releasing awesome new features for creating online surveys. In addition, we’ve been working closely...
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BENCHMARK- Email Surveys: Gathering Data The Easy Way

By: BENCHMARK Fewer technologies have done more for marketing than email. It’s fast, inexpensive, and delivers a lot of data to pore over. But one facet of email marketing tends to be grossly underused — and it’s a shame because...
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Click Dimensions – The Secret to Using Surveys in an Email

By: Click Dimensions After making a purchase, attending an event or having another interaction with a business, you may have received follow-up emails asking you to rate your experience by clicking on a button or image in the body of...
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mailerlite – 7 tips to improve your email surveys

By: mailerlite To build a successful email list, you need to know what your subscribers are interested in. Where do you start? Create a simple email survey. Armed with the answers, you can improve your content, products, and marketing strategy...
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Email Monks – Benefits of Taking Feedbacks through Embedded Forms, Polls and Surveys in Email

By: Email Monks Scope of improvement is totally based on the feedback you receive. Do something your subscribers loved and they shall help you by spreading the message. Do something that offended your subscribers and you can observe a sharp...
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Marketing Sherpa – Special Report: How to Conduct Email Surveys – Tips to Lift Response & Write Subject Lines

By: Marketing Sherpa SUMMARY: It’s important to know what your customers, old and new, think about you and your products or services. One of the most effective ways is to reach out with an email survey. We’ve compiled a list...
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BENCHMARK – Benefits of Surveys

By: BENCHMARK Marketing Online: Surveys and Email Polls What Are the Benefits of Email Surveys? The main draw of email surveys is interaction. By sending out a survey, you are essentially giving your audience an invitation to say what’s on...
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Return Path – Multivariate Testing

By: Return Path Effectively test creative content to generate your highest click-through rates and conversions. It’s no secret that testing creative elements within your email marketing campaigns can improve how messages resonate with subscribers. For brands that understand this, A/B...
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Smashing Magazine – Multivariate Testing In Action: Five Simple Steps To Increase Conversion Rates

By: Smashing Magazine The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s...
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IN TOUCH – Determining the Optimal Testing Method for Email Campaigns

By: INTOUCH SOLUTIONS FOR BEST RESULTS, TEST AND OPTIMIZE YOUR EMAIL CAMPAIGN WHY MARKETERS SHOULD TEST Email may be viewed as one of the more conventional channels in the modern pharma marketers’ toolbox, but it also remains one of the...
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salmat – EMAIL MARKETING AUTOMATION AND THE PITFALLS OF MULTIVARIATE TESTING

By: salmat MULTIVARIATE TESTS DEFINED If you work in digital marketing, there is a good chance you will be familiar with metrics such as Click Through Rates (CTR) and Open Rates.Both metrics are commonly used as performance indicators in email...
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Optimizely – What is Multivariate Testing?

By: Optimizely MULTIVARIATE TESTS DEFINED Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the...
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WhatCounts – what is taguchi multivariate testing for email marketing?

By: WhatCounts The desire to test experiments and outcomes has been a part of science since science first began, but has only become a part of marketing in the last few decades as marketing has become more measurable. One of...
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Pear Analytics – Adaptive Multivariate Testing – Does It Work?

By: Pear Analytics If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc.,...
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Workgroups DaVinci – Deploying Personalized Content and Multivariate Testing

By: Workgroups DaVinci If your marketing organization has adopted a strategy to deliver personalized content after conducting multivariate testing, you are likely familiar with the challenge of creating and managing a rapidly expanding library of content. You’re running email campaigns,...
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Pure360 – Put your email campaigns to the test with multivariate testing

By: Pure360 Multivariate testing and A/B testing both involve learning from your subscribers by testing engagement within your database. Therein the similarities end, as A/B testing involves just one variable whereas multivariate testing compares multiple variables revealing more data on...
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Business 2 Community – Using Multivariate Testing to Improve Email Content

By: Business 2 Community Last week we published an article on split testing, which involves testing one variable through multiple versions of your email. But for those marketers who are serious about email testing, you should be thinking about multivariate...
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