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Posts filed under: Strategy and Campaign Planning

HubSpot – 7 Critical Things Every Lead Nurturing Email Needs to Communicate

  • 7 Critical Things Every Lead Nurturing Email Needs to Communicate
By: HubSpot We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we neglect...
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Optify – 8 Best Practices for Setting Your Email Strategy

  • 8 Best Practices for Setting Your Email Strategy
By: Optify A successful email campaign flows from a carefully constructed plan to find the right audience and engage them over time. Here are 8 best practices for setting your email marketing strategy: 1. Get permission Only send mail to...
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Direct Marketing News – Trends to watch: Email en vogue

  • Trends to watch: Email en vogue
By: Direct Marketing News Trendy marketing tactics may come and go, but marketers continue to rely on email as a communications staple. In fact, according to a recent study by Experian CheetahMail, email volumes have increased across all verticals included in the study;...
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MediaPost – Game-Changers In Email Marketing Best Practices

  • Game-Changers In Email Marketing Best Practices
By: MediaPost Last week, fellow Email Insider Mike May published a fantastic article about the increasing soulnessness of email. As more and more brands value efficiency over personalization– even turning to machine-generated messaging – our email communications lose their voices. Reading about...
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The Sydney Morning Herald – Size still matters in e-marketing?

  • Size still matters in e-marketing?
By: The Sydney Morning Herald A few weeks back gym chain Fitness First sent out a “welcome” email to lapsed members. The email was obviously a mistake and was followed up by an apology. Reactions to the spam ranged from...
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iMedia Connection – How to breathe new life into your emails

  • How to breathe new life into your emails
By: iMedia Connection It seems the admiration I have for movies is about as strong as my heartbeat’s pulse for music. Just as there is a song to evoke every emotion, there’s an equally captivating movie that visually illustrates most...
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Greenfield/Belser – Email Marketing: Building Relationships is Key

  • Email Marketing: Building Relationships is Key
By: Greenfield/Belser Despite the fact that it has been around for what seems like forever, email marketing remains an incredibly useful tool. From a business prospective, email is still one the most effective marketing tools. In fact, according to Forrester, a...
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Litmus – Creating Emails That Pop: Basics of Design & Layout

  • Creating Emails That Pop: Basics of Design & Layout
By: Litmus I recently posted about one of my key takeaways from Connections 2012 —design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, emails should...
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Business 2 Community – 5 Tips for Automating Your Emails

  • 5 Tips for Automating Your Emails
By: Business 2 Community According to Forrester Research, the number of marketing emails an individual receives per year will reach 9,000 by 2014 – roughly 25 commercial emails per day. In order for your email marketing campaign to stand out amongst the competition,...
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Multichannel Merchant – Why Your Email Marketing Needs Power-Packed Data

  • Why Your Email Marketing Needs Power-Packed Data
By: Multichannel Merchant Email has unique advantages for communicating with customers that, when used wisely, can strongly increase its visibility and effectiveness in a crowded inbox. Marketers can target message content according to subscribers’ preferences or trigger messages based on...
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BizReport – Top 3 tips for engaging foreign shoppers through email

  • Top 3 tips for engaging foreign shoppers through email
By: BizReport More brands are going global and pinning their hopes on email to remain connected with consumers in various parts of the world. But a global email strategy is more than simple translation. Here are our expert’s top 3...
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ExactTarget – Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool

  • Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool
By: ExactTarget We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town. The same principle...
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Business 2 Community -Is Your Email Marketing Holiday Ready?

  • Is Your Email Marketing Holiday Ready?
By: Business 2 Community Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by...
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The Magill Report – Five Email Testing Pitfalls to Avoid

  • Five Email Testing Pitfalls to Avoid
By: Magill Report With the holidays fast approaching, many email marketers are gearing up for the busiest time of year. Even though time and budget may be tight, email testing needs to be a part of your email marketing plans....
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ExactTarget – ‘Til the Season for Sending Emails, Part 3

  • 'Til the Season for Sending Emails, Part 3
By: ExactTarget Looking for tips to help you hit the inbox as the Black Friday/Cyber Monday kickoff to the holiday season approaches? You’ve come to the right place. In Part 1 of this series, we took a look at the unique...
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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

  • iPhone 5 (now available for testing) & Its Impact on Email Design
By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that...
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Pure360 – Top 10 HTML tips for email – part 2

  • Top 10 HTML tips for email - part 2
By: Pure360 …Episode II – Attack of the Clues Following on from ‘Episode I – The Email Menace’, is the second batch of HTML tips for writing cross-client compatible emails, helping you write better email HTML. 6. Don’t stack tables ‘Stacked...
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MultiChannel Merchant – How to Improve Your Email Marketing with Better Segmentation

  • How to Improve Your Email Marketing with Better Segmentation
By: MultiChannel Merchant What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging...
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iContact – What Makes an Effective Holiday Call-to-Action?

  • What Makes an Effective Holiday Call-to-Action?
By: iContact How much do you have to do right now? Too much, right? That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work...
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Pure360 – Top 10 HTML tips for email – part 1

  • Top 10 HTML tips for email - part 1
By: Pure360 …Episode 1 – The Email Menace HTML for email is much like finding a time machine, hopping inside, pressing the big red button that says “DO NOT PRESS” and finding yourself back in the middle of the Oasis...
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