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John Caldwell

P click for phone number W click for website A , Huntington Beach, California, 92649, United States

Company Description

Developing and integrating successful segmented email marketing programs and strategies since 1996. Please visit http://linkedin.com/in/jacaldwell or http://RedPillEmail.com for more information Innovative Email Marketing Executive who combines creative online strategies, business / operations savvy, and extensive experience in marketing and sales to maximize revenue and profit. Standout achievements in integrated email marketing and Lifecycle Messaging. Design and implementation of pilot programs that test and measure the effectiveness of different email strategies and tacticsDetailed awareness of CAN-SPAM and COPPA lawsSpecializing in the holistic integration of the email marketing and communications channel into business operations at the enterprise levelConsult with client companies to design their email contact strategies, implementing best practices and effectively utilizing testing and optimization methodsWork with technical and marketing staff to define the target market through segmentation and profiling of various customer databasesClients have included: Teleflora, InternetBrands/CarsDirect, Verizon Wireless/Moxie Interactive, eHarmony, Experian Consumer Direct, Jewelry Television, and eFax/J2 Global Communications