We certainly love it when an eMail service provider makes an effort to boil it all down for the newcomer to eMail marketing and puts something together which answers questions and provides advice without being too heavy on the self promotion. With this in mind I’m tipping my hat today to the folks over at eMail Brain for their “beginner’s guide to eMail marketing” which they offer free on their site as a pdf.
The only way this guide could be less intimidating would be if it had a brown beret on and was trying to sell me cookies. It’s simple, to the point and graciously lacking in overpowering self-promotion. True, eMail Brain isn’t the only ESP offering this kind of guide but, they have gone out of their way to make the offering as painless and helpful as possible.
Takeaway: We love helpful tutorials and guides by ESPs. Have you got one we could share? Post the link here!