eMail marketing advice from Barbara Westhorpe, President of Bamboo Cricket

Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami.

Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep a customer than it is to get a new one.

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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