Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami.
JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range from very small businesses to larger enterprises but, their focus is primarily on mid-market.
Lyris offers an integrated platform, wrapping analytics, social and mobile marketing tools around their core email marketing offering.
JD also comments that his company takes a very hands on approach with clients and enjoys exposing them to new and different ways to get better ROI out of the tools and ultimately with the program. Lyris likes to get that message to the client via direct contact and via the user interface. They’re focusing on online community growth as well via Twitter and Facebook, so, users can interact and share resources and ideas.
According to JD, email marketing remains one of the most cost effective, high ROI means to stay in contact with your customers. It’s fairly easy to do even if you don’t have a list and one thing Lyris can do is help you build that list.