Email marketing advice from John Janetos, VP of Sales & Business Development, iPost

Jeff Ginsberg interviews John Janetos, VP of Sales & Business Development at the MarketingSherpa Email Summit 2010 in Miami.

httpv://www.youtube.com/watch?v=HOUVANb5ggw

iPost is an email service provider based in California. iPost has been serving B2C clients in retail, hospitality, higher education and the B2B tech sector since 1996. They offer a full suite of services spanning creative to execution, providing clients the flexibility to take advantage of these services or function more independently.

iPost technology is fully integrated with API that allow customers to easily integrate their system into an existing IT infrastructure (for example CRM integration) and yet, at the same time it’s designed to run in the cloud as a software service.

For people new to email marketing, John makes the point that it’s key to understand your customer base, segment it correctly and send the right message at the right time.