Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Matt West, Director of Marketing Programs for Genius.com at the MarketingSherpa eMail Summit 2010 in Miami.
Takeaway: In an eMail marketing perspective as you are generating leads, you don’t want them to just come into the system and fall flat on the floor. You want to make sure your marketing tools aren’t just for marketers, they’re for sales.
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