Email marketing advice from Sarah Hodkinson of BLI Messaging

Email Marketing Advice: Sarah Hodkinson from BLI Messaging

BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009.

httpv://www.youtube.com/watch?v=tfWMJ17xWMg

Sarah makes the point that personalization and segmentation are key to delivering the right message to the right person and that should be a focus for email marketers. According to Sarah, her team is very proud about their powerful reporting and analytics which is completely integrated into their platform.

Takeaway: Personalization and segmentation are key to delivering your message to the right person at the right time.

More great video interviews and email marketing advice!

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

Connect with: Jeff Ginsberg

Share this page:

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

Connect with us:

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja.

mood_bad
  • No comments yet.
  • Add a comment

    Share this page:

    Share on linkedin
    Share on facebook
    Share on twitter
    Share on email

    SUBSCRIBE
    to download our
    FREE GUIDE
    “27 Free Tools Every
    eMail Marketer Needs
    in Their Toolbox”

     

    Your privacy is our privilege!
    We will never rent, sell or share your data. 
    You can unsubscribe at any time, but you won’t want to 😃

    SUBSCRIBE to our newsletter
    to download our FREE GUIDE
    “27 Free Tools Every
    eMail Marketer Needs in Their Toolbox”

    Download our free guide 27 Free Tools Every eMail Marketer Needs in Their Toolbox

    Download our FREE GUIDE

    Your privacy is our privilege!
    We will never rent, sell or share your data. 
    You can unsubscribe at any time, but you won’t want to 😃

    This website uses cookies to ensure you get the best experience on our website.