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The Permanent Pivot: Planning the 2021 Message

News flash! There will be no "new normal." 2020 reshuffled every email marketers' priorities and resources. Content strategy, communication cadence, deliverability, the demands of sales vs. brand messaging, personalization roadmaps, attribution and allocation priorities and more will likely stay in flux even as email marketers plan for 2021. So how do you allocate resources, plan campaigns, adjust KPIs in a fluid near-term consumer environment?

The annual Winter Edition of the Email Insider Summit brings messaging marketers together to share how they are bringing order to the uncertainty of 2021.

  • How are email marketers budgeting and allocating for 2021?
  • What new role will personalization play?
  • How email tech helps or hinders ever-changing marketing goals.
  • How to mature measurement and attribution in a more complex channel mix.
  • How lifecycle marketing drives email to the center of the marketing mission.

Pivoting in response to changing social, economic and consumer environments has to be baked into every plan now. For 15 years, the leading message marketers gather at EIS, where they have the time and context to compare notes on what is (and isn't) working.

Let's discuss.


Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.

Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry

Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained


The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dining experiences. The most up to date theme of the conference can be found on the homepage of the event.


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