Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami.
Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business. That is already a platform to start gathering that list and start talking.
You can view all our interviews from the MarketingSherpa Email Summit 2010 and more videos on our YouTube Channel!