eMail marketing advice from Melanie Attia of Campaigner

Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami.

Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business. That is already a platform to start gathering that list and start talking.

You can view all our interviews from the MarketingSherpa Email Summit 2010 and more videos on our YouTube Channel!

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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