Since 1998, Cabestan has been helping some of the largest companies acquire, build loyalty among and maintain a profitable relationship with their customers. Cabestan solutions enable you to establish a 360° view of your customer data and plan and automate marketing tactics for acquiring customers and building loyalty, to achieve interactive marketing. Cabestan provides online communication solutions via email and SMS, available in SaaS mode, integrating all the functionality required for building interactive customer relationships:
Interface between IT systems Implementation of a marketing datamart Advanced segmentation and strategic targeting Personalised content management Automated, preset messaging Customer acquisition and loyalty-building strategy development Analysis, statistical reporting and deliverability
The Cabestan platform is fully upgradeable. It was natively designed to integrate innovative functionality that will meet all of tomorrow's direct marketing requirements without compromise.