LashBack invented a technology called, UnsubSafe€ž¢ that makes it safe for consumers to safely unsubscribe from unwanted emails. The company started by marketing an anti-spam toolbar for outlook and outlook express, the co-founders quickly saw the value of the data being collected by consumers using their product to unsubscribe from spam. The technology is also used by ISPs and Anti-Spam Organizations to reduce the amount of spam they receive. The ensuing data stream has grown and diversified as LashBack's capacity for automating its analysis has increased.
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