A portfolio of applications for marketing automation, cross-channel orchestration, testing and personalization, data management and digital analytics
Oracle Eloqua and Oracle Content and Experience Cloud equip B2B marketers with best-in-class lead and campaign management tools that help them engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.
Oracle Responsys and Oracle Mobile Cloud empower B2C marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.
Oracle BlueKai empowers marketers with tools to acquire the best customers, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI.
Oracle Maxymiser enables marketers to test and personalize customer experiences across channels and devices. Drive more relevant engagement and deliver higher marketing ROI by tailoring content to individual needs and behaviors.
Oracle Infinity is an analytics solution that harnesses big data and works in real-time to collect, process, and deliver actionable customer intelligence at scale—with unlimited flexibility.