Another great week here @ The eMail Guide!
You’ve no doubt heard me sing the praises of Mark Brownlow from Email Marketing Reports on more than one occasion and with good reason. Mark consistently cuts through the BS and delivers the kind of analysis and advice which makes one slap their forehead and wonder why they didn’t think of that.
My post this week about how communities drive the web is a good example. The post might be OK, but what’s really worth reading in it are Mark’s comments. He manages to make my post by comparison look like an owner’s manual for the space shuttle. Being brilliant is one thing, but being concise and brilliant is genius. I suggest you check out what he has to say.
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Enjoy this week’s top takeaways of email marketing wisdom!
Takeaway: Make sure your company talks to your Email Service Provider and that your marketing departments know about this. If you’re already doing business in Europe these requirements shouldn’t be anything new or tough to handle. Otherwise, plan for the changes now so that you are NOT caught off guard later.
Takeaway: So once you’ve collected your list of people who are you best supporters, let’s treat them with the respect they deserve for talking favorably about you. Are you doing anything with your advocates?
Takeaway: The internet is driven by communities and without them it’s basically one big strip mall with infinite parking.
Takeaway: So if big returns are at the top of your holiday wish list, NOW is the time to be the best email marketer you can be. Plan to make this an unforgettable holiday for your customers and your brand.
Takeaway: Email is the digital glue which holds everything together for a marketing plan, but you have integrate social marketing into your strategy as well.
Takeaway: The daily email marketing buzz is a collection of the best email marketing posts every day. Each post in the buzz has a takeaway, making this a buffet of brilliance all on it’s own.
