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1 To 1 Media – Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels


1 To 1 Media – Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels


1 To 1 Media - Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels

Source 1to1 Media
by Len Shneyder

An interesting question was asked during Email Radio when I was discussing mobile marketing with mobileStorm’s Jared Reitzen and Jim Ducharme: “Can mobile be used to do acquisition?”

At the time of the show I answered that mobile wasn’t a good source for acquisition. I’ve given this a bit more thought, and although I don’t think it is an ideal channel for acquisition, I do think there are growth opportunities. 

Email Marketing : Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels

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  • Profile:  Michael is a Graphic Designer at The eMail Guide. He has over 5 years experience in the design industry. He's done design work for brands: Playtex, Wonderbra, Hanes and more. In his free time, he takes up Salsa dancing, loves the beach, spending time with family and friends and enjoying life.
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