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10 things Sesame Street can teach us about email marketing

10 things Sesame Street can teach us about email marketing


Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start any week so, we decided to repost it today just in case you missed it first time around — Jim

As we all know, Sesame Street is celebrating 40 years of being a best friend for all of us growing up. So we got inspired here at The Email Guide and put together the top ten things we’ve learned from the show about eMail marketing.

1– Wanna buy an 8?…probably not a good email marketing subject line.

2– Love what you love with all your heart! Cookie Monster would make a good blogger for Mrs Fields.

3– Twitter like you’re a Big Bird.

4– Bert and Ernie know relationships don’t just happen and you have to work hard on them.

5– Oscar the Grouch reminds us that how you say something is as important as what you say.

6– Mr. Snuffleupagus (when he was imaginary) reminded us that while chasing after more and more possible clients, we should never forget the real ones who got us here.

7– Elmo loves learning something new every day and we should too.

8– Mr. Hooper taught us that serving a community means being a part of it.

9– Kermit knows that being a good listener is the key to any relationship.

10– “Sunny days sweeping the clouds away…” is something any of us would smile at in a email marketing subject line.

Have we missed any Sesame Street insights on email marketing? Of course we have! Post your muppet motivated inspirations!

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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Your thoughts here
  1. I love this post and I would have to add.

    To really shine you need to be able to sing Manamana do do do do Manamana do do do do


  2. All I can say is that you got the sesame street song in my head. Nice list.

  3. 11. Be like Grover and aim to be the superhero of your organization.

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