10Twelve – CHATBOTS ARE ON THE RISE: HOW DO THEY COMPARE TO EMAIL MARKETING
Figuring out the best marketing solution for your company is overwhelming. Tons of terms are thrown around like automation, funnels, bots, conversion, and more. What does this all mean?
Building an email list and automating an email strategy is all the buzz right now. However, Facebook Messenger is on the horizon. Choosing the right solution for your company is definitely a head scratcher. We’re here to help! Both email and Facebook Messenger marketing have their pros and cons. We created a list to figure out which advantages work best for your business.
What’s the difference between Email and Facebook Messenger marketing?
Both email and Facebook are attacked in different ways. Email marketing requires that a visitor opts-in to your list by signing up for something like a giveaway, newsletter, or free download with their email address. Then you would create automated email sales funnel to upsell and remind them of your product or service.
Facebook Messenger utilizes bots to do something similar. Your potential customer opts-in to a Facebook group associated with the bot you are using. Then the bot starts to send them Facebook messages to sell your product or remind them of your service. Facebook bots are only allowed to contact members who’ve proactively clicked Follow to stay in touch, or who have posted to their page.
Since in both cases the customer opts-in, they are giving you permission to contact them. When you send an email or a Facebook message, you want to be like the uncle you haven’t talked to in months not the unsolicited 800 number. Warm leads are much more likely to get higher open rates.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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