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14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

14 Email Marketing Mistakes

14 Email Marketing Mistakes

14 Email Marketing Mistakes

Nobody is perfect. In our personal and professional lives, we all make mistakes.
As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes.

View more presentations from DJ Waldow.

Mistake #1
Purchasing an email list

Mistake #2
Sending an old email list

Mistake #3
Waiting until the last minute to send your email

Mistake #4
Sending emails with inconsistent branding

Mistake #5
Sending ugly looking emails

Mistake #6
Assuming permission

Mistake #7
Dumping email addresses from business cards onto your list

Mistake #8
Employing a “batch & blast” or “spray & pray” Strategy

Mistake #9
Not understanding “why” you are doing email marketing

Mistake #10
Sending emails sporadically (no consistency)

Mistake #11
Sending emails with boring non-unique content

Mistake #12
Sending an email with ONE BIG IMAGE

Mistake #13
Only sending an HTML versions of your emails

Mistake #14
Forgetting to design for multiple email clients and devices


  • Profile:  DJ Waldow is the Director of Community at Blue Sky Factory, an ESP based in Baltimore. With over 4 years of experience in eMail marketing, DJ is active in the twittersphere (@djwaldow), on blogs (blog.blueskyfactory.com), and in the social media space. He's an administrator and regular contributor to the Email Marketers Club and other eMail-related social networks. DJ resides in Salt Lake City, Utah where he can be found thinking, eating, and breathing eMail.
  • Website:  http://www.blueskyfactory.com
  • Twitter:   http://www.twitter.com/djwaldow
  • LinkedIn:   http://www.linkedin.com/in/djwaldow
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Your thoughts here
  1. I have studied all the major sales and marketing programs related to email marketing over the last decade and Dorian’s Pure Email Sales is over and above the rest.

    The best part is that you have no pressure, work with less and make more money.

    Every sales manager who wants to attract and retain quality sales staff and protect/enhance their company image/ brand needs to be a student of Pure Email Sales.

    Checkout http://www.pureemailsales.com for more information.

  2. Do not…
    Use the same subject line time and time again
    Ignore testing (testing is your friend)

  3. Hey DJ love the post…

    Can I add:

    15 Don’t use the word “BLAST”
    16 Don’t write copy like a used car salesman

    And the list goes on.

    Have other ideas of what not to do. Add them to the list.

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