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ActiveCampaign – Planning An Email Marketing Campaign

ActiveCampaign – Planning An Email Marketing Campaign

By: ActiveCampaign

Targeted email marketing campaigns take a little bit of time and patience to achieve success. Many people make the mistake of thinking that their email campaigns consists primarily of simply sending out emails. In fact, much of the well-planned marketing campaign should take place before a single message ever goes out to anyone.

You’ll want to begin by thinking about the purpose of your campaign, then the various strategies that you might use to achieve that purpose. This requires that you develop an understanding of your audience, the types of messages that they will be likely to respond positively to, and also the timing of the messages you’re sending out.

Discovering The Purpose of Your Email Campaign
This first step is so deceptively simple that many people forget about it entirely. They assume that sending out an advertisement is better than sending out no advertisement, so why not?

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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