Adobe – Bringing Them Back: Re-Engagement Strategies for Your Lapsed Customers
Much has been written about how to re-engage inactive subscribers on your email marketing lists. However, try as you might, it is still challenging to re-engage them, and you should dig a little deeper into this issue to develop some new strategies.
First, you must accept that there are many opportunities and products in your customers’ inboxes all vying for their attention, and you must find a way to rise above all the noise with our offers or services. Next, the fact of the matter is that some sources say that nearly half of emails sent to those who opted-in for them go unopened. How do you get them back?
Mailbox providers watch engagement rates carefully, and your deliverability could be affected if you have many subscribers who never open your emails. Make sure to identify the active subscribers on your email list. Although this may vary by industry towing to buying cycle, a good benchmark is that those who have opened or clicked your emails within the past six months can be considered active.
Next, define the segment of your email file to be reactivated. A safe bet for this group is to include those who have opened or clicked within the past six to 12 months.
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- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today.
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Toll Free: 877-We-eMail (877-933-6245)
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