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APSIS – When timing is essential – using countdown clocks in email

APSIS – When timing is essential – using countdown clocks in email


We recently sent out an invitation to our annual event Email Marketing Evolved. This year, we wanted to highlight the time and date of the event and, with a bit of effort, we included an animated countdown clock in the invitation email. Would you like to know how it works?

Using animated GIF-images in email is not new by any means, but to create an animation that lasts for weeks is a true challenge – and one we couldn’t resist.

While this article is mainly written for readers with an interest in technical solutions, we hope that it will be inspirational for everyone who wants to do something a little bit different!

We set out to send an email that would show our recipients exactly how many days, hours, minutes and seconds that were left until the event and the end of the early bird registration period. Since we wanted a live countdown clock, we had to use an animated GIF-image. This presented us with two challenges:

1. The recipients would open their email messages at different times (with different time periods remaining to the event) making it impossible to send the same image to everyone. The timing wouldn’t be right. The images in the letter had to be rebuilt constantly.

2. We needed to create an animation that would last for weeks, until the event started.

Here’s how we did it:

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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