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AWeber – Email vs Mobile Marketing: Which One Fits Your Message?

AWeber – Email vs Mobile Marketing: Which One Fits Your Message?

AWeber - Email vs Mobile Marketing: Which One Fits Your Message?

AWeber - Email vs Mobile Marketing: Which One Fits Your Message?

By: AWeber

How should your business connect with customers – through a mobile marketing or an email campaign?

Much like the case of email marketing vs. social media, email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign.

Here are some ways to make both email and mobile marketing work for your business.

Consider Your Marketing Goals

First, let’s be clear about what kind of mobile marketing we’re discussing here. There are a number of ways to reach your customers on their mobile devices – through apps, mobile web sites, ads in mobile browsers, location based services like Foursquare and SMS text messaging.

While more and more consumers are buying smartphones, 41% of the population still use basic phones without many of the app and web browsing capabilities that smartphones have. Texting is the most popular use for cell phones, even among smartphone users. If you’re looking into mobile marketing for the first time, SMS marketing is the easiest place to start and will give you a bigger audience than newer forms of mobile marketing.

Every business has different goals for their marketing efforts. Before adding SMS to your campaign, make sure it enhances your own overall goals.

Online Action

Is your business primarily conducted online?

Although 83% of US consumers own a cell phone, most of them admit that mobile advertising does not affect their buying habits. If your goal is to influence decisions and lead readers to purchase, email is the best channel, especially if those sales are online.

Think about it: How likely are you to type in a web address included in a text message in order to buy something online? Mobile Internet browsing can be cumbersome and just isn’t as convenient as clicking a link in an email to buy online.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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