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AWeber- Winning Back Subscribers with Re-Engagement Emails

AWeber- Winning Back Subscribers with Re-Engagement Emails

By: AWeber

Here’s a scary stat: Email marketing lists decrease 22.5 percent every year.

That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all.

Fortunately, that doesn’t mean all of those subscribers are a lost cause.

With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships.

We’ve written in the past about the positive benefits that come along with maintaining a healthy email list and removing inactive subscribers. Today, we’re going to cover exactly what to write in a re-engagement email.

Here’s why re-engagement campaigns are effective

Just as you worked hard to build your subscriber list, you’ll also have to work hard to maintain that relationship. And for those who have drifted away, you’ll have to put in work towards winning them back.

In a recent study by ReturnPath, 14 percent of subscribers who received win-back emails read them. (That percentage even increased to 45 percent for subsequent messages too.) Although this may not appear significant, it’s a positive step when you consider these folks weren’t engaged with your emails in the first place.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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