AWeber- Winning Back Subscribers with Re-Engagement Emails
Here’s a scary stat: Email marketing lists decrease 22.5 percent every year.
That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all.
Fortunately, that doesn’t mean all of those subscribers are a lost cause.
With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships.
We’ve written in the past about the positive benefits that come along with maintaining a healthy email list and removing inactive subscribers. Today, we’re going to cover exactly what to write in a re-engagement email.
Here’s why re-engagement campaigns are effective
Just as you worked hard to build your subscriber list, you’ll also have to work hard to maintain that relationship. And for those who have drifted away, you’ll have to put in work towards winning them back.
In a recent study by ReturnPath, 14 percent of subscribers who received win-back emails read them. (That percentage even increased to 45 percent for subsequent messages too.) Although this may not appear significant, it’s a positive step when you consider these folks weren’t engaged with your emails in the first place.
Want to check out the who’s who and what’s what of email marketing?
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