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AWeber – Yes, You Can Put “Free” In Your Subject Line


AWeber – Yes, You Can Put “Free” In Your Subject Line




By: AWeber

Yesterday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe.

Click on the map, and it’ll zoom in to a breakdown of emails in that area (with all emails anonymized). Keep clicking, and it’ll display fascinating facts about Yahoo!’s user base.

You can also choose to either show or hide blocked spam messages.

But the visualizer’s not just fun to look at (though we’re crossing our fingers this is available as a desktop background very soon). If you click on the green “trending keywords” box, you’ll see something very helpful for email marketers:

The Current Top Words in Email Subject Lines

In blue, you see the most common words in subject lines hitting inboxes by the second (though the data’s delayed by about an hour).

Then, if you click the green “show spam keywords” box, you’ll see a gray representation of subject line words for emails being blocked as spam (though probably not for the subject lines).

So How Can You Use This?

Now, we’re not suggesting you start copying and pasting lists of safe words and danger words.

We’re suggesting that, once you get over the awe of this lovely tool, you take note of these two observations:

  1. Every time we take a look, the word “free” is hovering steadily in the “delivered” zone. “Free” subject lines are getting delivered. It’s safe.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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