AWeber – Yes, You Can Put “Free” In Your Subject Line
Yesterday, Yahoo! released an email visualization tool. Updated every second, it shows the volume of email being delivered through Yahoo! users across the globe.
Click on the map, and it’ll zoom in to a breakdown of emails in that area (with all emails anonymized). Keep clicking, and it’ll display fascinating facts about Yahoo!’s user base.
You can also choose to either show or hide blocked spam messages.
But the visualizer’s not just fun to look at (though we’re crossing our fingers this is available as a desktop background very soon). If you click on the green “trending keywords” box, you’ll see something very helpful for email marketers:
The Current Top Words in Email Subject Lines
In blue, you see the most common words in subject lines hitting inboxes by the second (though the data’s delayed by about an hour).
Then, if you click the green “show spam keywords” box, you’ll see a gray representation of subject line words for emails being blocked as spam (though probably not for the subject lines).
So How Can You Use This?
Now, we’re not suggesting you start copying and pasting lists of safe words and danger words.
We’re suggesting that, once you get over the awe of this lovely tool, you take note of these two observations:
- Every time we take a look, the word “free” is hovering steadily in the “delivered” zone. “Free” subject lines are getting delivered. It’s safe.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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