Benchmark Email – 5 Keys to a Successful Email Newsletter Campaign
By: Benchmark Email
Staying in touch with your customers is essential to maintaining and increasing business. An email newsletteris an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are based online. A well-written newsletter keeps customers informed about your business’s most recent news, sales or products. But a successful email newsletter campaign should do more than provide information to your customers. It should encourage them to make contact with you. Make this part of your marketing campaign a success with these five key steps to a successful email newsletter.
1. Make It Readable
Customers are more likely to read your entire newsletter if it’s written with short paragraphs and bullets or lists where applicable. Be succinct and to the point, providing links to more in-depth articles. Choose quality over quantity to provide your customers with valuable content that leads to increased business for you.
Inform and Educate
Customers find value in a business that provides more than just a product or service. Useful information and tips that help the customer can build sales and loyalty. Include a short article, trivia or tips that expound on your products or services. A landscaping business, for instance, can provide tips on how to choose the patio material that’s right for you. You add value to your newsletter content by telling your customers something they don’t know or by informing them of the latest news and updates as related to your business.
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