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Benchmark Email – 6 Fun Ways to Spice up Your Email & Social Media Marketing


Benchmark Email – 6 Fun Ways to Spice up Your Email & Social Media Marketing




By: Benchmark Email

Your social media-savvy, email marketing customers have enough on their minds these days without having to view your campaign with the seriousness of global warming or the national deficit. Injecting some light-hearted fun into your content can spark up your approach and drive conversions.

1. Make Fun of Trending Topics

The first spy shots from the set of the new Superman movie set internet tongues wagging around the world. For the first time ever, the Kryptonian Man of Steel’s costume was missing his trademarked red underwear! What better time to promote a sale on your red underwear lines and encouraging your customers to wear them outside their trousers to show support for the traditional supersuit?

2. Run a Pun Competition

Online marketers are well aware that getting your social media followers to be active participants in your brand’s activities is the best way to engage them and win their loyalty. Why not launch a pun competition where the best submissions about your brand win valuable prizes? You can start out by providing a few zingers and letting the followers take it from there. Your beer brand, for example, could provide these puns as start fodder:

  • Rabbits like their beer hoppy
  • Never drink beyond the pint of no return
  • Beer can cure what ales you
  • My ode to beer is at the first draft

3. Lighten Up Your Boilerplate

The various elements of your email newsletter that are mandated by adherence to legislation and varying standards can shed the “Just The Facts, Ma’am” tone of an old Dragnet episode and be brought forward to The Big Bang Theory sitcom level of relevance. Like so:

Does this email look like a dog’s breakfast? Try this version instead! We’re a great company but we can’t read your mind. Check out our Preference Center! Want these emails to take a long walk off a short pier? Unsubscribe here!



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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