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Benchmark Email – Post-Holiday Marketing: Email Lessons Learned from Cyber Monday


Benchmark Email – Post-Holiday Marketing: Email Lessons Learned from Cyber Monday


Benchmark Email - Post-Holiday Marketing: Email Lessons Learned from Cyber Monday

Benchmark Email - Post-Holiday Marketing: Email Lessons Learned from Cyber Monday

By: Benchmark Email

With Christmas over and done with, we’re already looking towards the holidays yet to come. And what better way to analyze holiday marketing than to take a brief look back at last month’s Cyber Monday extravaganza? As Cyber Monday wrapped up, the digital marketing community finally got a chance to sit back and analyze their results. By taking a look at the numbers, the kickoff to the holiday season was a huge success for retailers.

According to an online retail benchmark study conducted by IBM, Cyber Monday 2011 outpaced the Black Friday that fell just a few days before it by 29.3% in terms of sales. In comparison to the same Monday in 2010, its performance was up by 33%. That one day alone brought home well over $1 billion in sales. With numbers like this, it is easy to see why John Squire, Chief Strategy Officer of IBM’S Smarter Commerce division, hailed Cyber Monday as the clear cut victor of the 2011Thanksgiving shopping season.

Retailers relied on a host of tactics to drive their promotional efforts, and many decided that email would be the workhorse to carry them to the finish line. Who were the winners and losers? While all that is still being determined, there are a few important lessons that have been learned from Cyber Monday.

Email Marketers Weren’t Prepared for Mobile

IBM’s research shows that mobile shoppers were out in full force on Cyber Monday. According to its study, mobile sales this year were nearly triple of what was calculated in 2010, a sign that brands who planned for smartphone and tablet devices and optimized to accommodate the mobile shopper made out nicely. What is interesting about this is how email marketers failed to capitalize on the mobile trend.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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