BetaNews – Your email signature is a valuable marketing tool
In this depressed economy, the corporate marketing budget is usually one of the first things that is cut back. Proving tangible return on investment (ROI) on marketing efforts can sometimes be a challenge. Marketing initiatives with no tangible ROI often end up on the chopping block during a recession.
With email marketing open rates and ROI steadily diminishing, savvy companies are now turning to a readily available, virtually free resource for email marketing exposure. Many are finding that by using their email signatures in a creative way, they can market upcoming events, product news, and build social media followers, often achieving tangible and measurable marketing results.
Some Quick Math
Think about it. The average employee sends out about 30 emails per day. For a company of 50 employees this equates to 1,500 emails a day. By adding a corporate email signature with your company logo, you can get 7,500 views a week of your logo, branding and any marketing message you include in your email. In a year, this amounts to 390,000 views. Depending on your outgoing message volume, this number can be significantly higher.
What Can Email Signatures Do For Your Company?
Want to increase customer loyalty and build social media followers? What better place to start than the customers and suppliers your company already communicates with every day? By adding email signatures that not only include contact information, but also company branding (such as a corporate logo), social media links, QR codes and a marketing message, you can subtly remind customers, suppliers, and other stakeholders about what your company stands for and invite them to actively participate in your community. Quality, consistent email signatures cannot only be leveraged for customer loyalty and company branding, but can also offer measurable ROI by including clear calls to action that can be tracked.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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