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BizReport – Why email marketers need machine learning

BizReport – Why email marketers need machine learning

By: BizReport

A lot has been said about the potential for machine learning – AI – for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger.

Kristina: How can machine learning best help email marketers?

David Baker, COO and Founder of Cordial: Audience analysis: While many have difficulty compiling data from various sources, marketers are getting smarter about identifying and activating the “right” data vs “all” the data. The key here is just processing the many options as fast as you can..
Predicting what content customers might react to best is another benefit machine learning delivers faster and better. Product recommendations and content recommendations play out well when your goal is increasing engagement and you have many SKUs and you want to see the effect of behavioral data on purchased data. It also plays well with content to help narrow options for personalization.

Kristina: What about the negatives?

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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