Blue Sky Factory – A Critical Email Marketing Metric You’re Probably Missing
Source Blue Sky Factory
By Ben Landers
Targeted, opt-in email campaigns can be a powerful and cost-effective way to generate more business from existing clients and strengthen relationships with new prospects making them more likely to become clients in the future. However, like any other marketing strategy, you cannot maximize the return on investment (ROI) from your email campaigns without proper tracking.
As the president of a marketing analytics and optimization consulting company, one of the primary reasons I use Blue Sky Factory is the detailed tracking built into the Publicaster platform. It’s also very easy to connect Publicaster to common website tracking tools such as Google Analytics. If you’re intelligent enough to spend your free time reading BSF’s blog, surely you’re already leveraging these aspects of features (wink, wink)! But even with the Google Analytics integration, there’s still one email marketing metric that’s often missing and, for many companies, it’s the most important metric.
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