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Blue Sky Factory – A Critical Email Marketing Metric You’re Probably Missing


Blue Sky Factory – A Critical Email Marketing Metric You’re Probably Missing


Blue Sky Factory - A Critical Email Marketing Metric You’re Probably Missing

Blue Sky Factory - A Critical Email Marketing Metric You’re Probably Missing

Source Blue Sky Factory

By Ben Landers

Targeted, opt-in email campaigns can be a powerful and cost-effective way to generate more business from existing clients and strengthen relationships with new prospects making them more likely to become clients in the future. However, like any other marketing strategy, you cannot maximize the return on investment (ROI) from your email campaigns without proper tracking.

As the president of a marketing analytics and optimization consulting company, one of the primary reasons I use Blue Sky Factory is the detailed tracking built into the Publicaster platform. It’s also very easy to connect Publicaster to common website tracking tools such as Google Analytics. If you’re intelligent enough to spend your free time reading BSF’s blog, surely you’re already leveraging these aspects of features (wink, wink)! But even with the Google Analytics integration, there’s still one email marketing metric that’s often missing and, for many companies, it’s the most important metric.

Email Marketing :  A Critical Email Marketing Metric You’re Probably Missing

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  • Profile:  Michael is a Graphic Designer at The eMail Guide. He has over 5 years experience in the design industry. He's done design work for brands: Playtex, Wonderbra, Hanes and more. In his free time, he takes up Salsa dancing, loves the beach, spending time with family and friends and enjoying life.
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