Blue Sky Factory – BlueView: Send More Targeted Email Marketing Messages
By: Blue Sky Factory
Do you want to get more out of your email efforts? More opens, more clicks, and more conversions?
One of the best ways to ensure a successful email marketing program is to send valuable, targeted, focused communication to your subscribers.
Today we’re excited to announce the availability of BlueView, a service that allows marketers to send even more targeted and focused messages to your audience. BlueView provides access to publicly available information about email subscribers, including age, gender, and geographic location. Click the images below to view BlueView data and subscriber information.
Watch this video to learn more about how BlueView will benefit your email campaigns:
Blue Sky Factory’s Vice President of Strategy & Innovation Christopher S. Penn said:
Blue Sky Factory’s new offering will change the way you send email. With the data that BlueView provides, your messages will be more focused, appropriate, and will ultimately be more valuable to your audience, resulting in more conversions and engagement for your email marketing campaigns.
Email Marketing Benefits
With BlueView, email marketers are now able to see subscribers in a way they haven’t before. Potential uses are:
- Offer coupons and offers to focused demographics
- Tailor content to specific interests
- Download data into your customer relationship management system (CRM), providing more detailed information to your Sales and Service teams
- Use visualization software to further drill down subscriber information (e.g., see where in the world subscribers are when viewing your messages)
- Validate your subscriber database (learn which subscribers are actively using their email address)
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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