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Blue Sky Factory: Email Marketing Opt-In Done Right

Blue Sky Factory: Email Marketing Opt-In Done Right

Email Marketing Opt-In Done Right

Email Marketing Opt-In Done Right

Source: Blue Sky Factory

by DJ Waldow

Have you ever experienced the following email marketing scenario?

You sign up to receive email from “Company ABC”. They set proper expectations up front around frequency by informing you that it’s a weekly communication. They even provide a link to view a sample of the email. If you are lucky, you get a nice welcome message immediately after hitting submit. So far, so good. Over the next several months, you receive weekly emails that have a similar look and feel to the sample. The emails are valuable, timely, and pretty much as advertised. Life is good.

Then, you receive an email with copy similar to this:

We started a brand new email newsletter. Lucky for you, we’ve automatically opted you in as we figured you’d want to receive it. If you do NOT want to be subscribed, scroll to the bottom of this email and opt-out.

This is an example of a classic “opt-out” email. The email marketer is making some assumptions (that you will find value in an email you never signed up for). Additionally, they are making you, their valued subscriber, work to get off the list (to opt-out).


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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