Blue Sky Factory – The Best Placement for the Email Newsletter Subscription Form
By: Blue Sky Factory
During our webinar last week there seemed be a repeat of the question, “What is the best placement of an email newsletter signup on my website?“
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The answer, inevitably, is that it varies depending on your end goals and how important it is to get people to subscribe to your newsletter in order to achieve those goals.
If email marketing is a centerpiece part of your digital strategy (as we believe it should be), then your first focus should be on building a list in which case, the placement of the email subscription form will be more important than if email isn’t a huge part of your strategy.
So how do you test the best placement?
Create two pages with the form in different places on each page. For example, you could make two drafts of your website homepage, then place one sign up in the sidebar of your website and one at the top of the page in the right or left hand side of the header.
The next step is to set up an A/B Experiment testing in Google Website Optimizer. Be sure to specify the conversion page so you can determine which form gets the most signups. In this case it would be the Thank You page that follows after someone fills out and submits the form to subscribe.
After that you will want to draft up a promotion strategy for these pages. How are you going to get the word out about your subscription form to drive registrations so you can test the placement? Remember that you will need to use two different links to promote signups on two different pages.
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