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boomtrain – Doing More With Less: Using Machine Learning to Take the Pain out of Email Marketing


boomtrain – Doing More With Less: Using Machine Learning to Take the Pain out of Email Marketing


By: boomtrain

“What if you could actually trust a machine to write (and continually rewrite) its own rules about what to send to whom at what time?“
Answer: You could spend less time resetting email triggers and waiting for new segmentation reports and more time crafting artful infographics of your outstanding quarterly performance gains.

Email marketers have been the victims of their own success. Whether you’re in media, eCommerce, B2B services, or even brick-and-mortar retail, email has consistently proven itself to be one of the easiest, cheapest, and highest-performing channels available today. Add in powerful data analytics and marketing automation platforms, and the potential for optimizing performance and efficiency seems limitless.
And it is, but that doesn’t mean it’s easy.

The technology (Marketing Automation, Analytics) has taken over a lot of the “manual labor” of email marketing: building, sending and testing. But like many technological innovations before it, it’s added an additional level of management and oversight to the mix. Machines need maintenance, machines need to be told what to do, machines can’t learn from their mistakes.

Until now…

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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