boomtrain – Doing More With Less: Using Machine Learning to Take the Pain out of Email Marketing
“What if you could actually trust a machine to write (and continually rewrite) its own rules about what to send to whom at what time?“
Answer: You could spend less time resetting email triggers and waiting for new segmentation reports and more time crafting artful infographics of your outstanding quarterly performance gains.
Email marketers have been the victims of their own success. Whether you’re in media, eCommerce, B2B services, or even brick-and-mortar retail, email has consistently proven itself to be one of the easiest, cheapest, and highest-performing channels available today. Add in powerful data analytics and marketing automation platforms, and the potential for optimizing performance and efficiency seems limitless.
And it is, but that doesn’t mean it’s easy.
The technology (Marketing Automation, Analytics) has taken over a lot of the “manual labor” of email marketing: building, sending and testing. But like many technological innovations before it, it’s added an additional level of management and oversight to the mix. Machines need maintenance, machines need to be told what to do, machines can’t learn from their mistakes.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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