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Bronto – Bronto Live! Email Testing hits The eMail Guide Radio


Bronto – Bronto Live! Email Testing hits The eMail Guide Radio


Email Marketing : Bronto Live! Email Testing hits The eMail Guide Radio

Email Marketing : Bronto Live! Email Testing hits The eMail Guide Radio

Source Bronto
by Caroline Smith

Last week Bronto Email Marketing Strategist, Kelly Lorenz and Bronto client, Nathan Maxwell joined the good folks at The eMail Guide for their weekly radio show to discuss the hows and whys of email marketing testing.  Missed the show?  You can listen to it in its entirety here on The eMail Guide’s website

Before the live show, Kelly wrote a blog post on The eMail Guide’s blog:

Get Tested: Propel your email program to the next level

Amongst all the shiny new email marketing trends like video and mobile, there’s an old standard that’s appropriate and recommended for every business and industry: testing. Testing is old reliable and one of the golden tenets of effective email marketing. However, according to a 2009 eROI study 37% of marketers don’t test. Hard to believe with all the technology that allows us to parse out the minute details of our email programs.

Email Marketing : Bronto Live! Email Testing hits The eMail Guide Radio

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  • Profile:  Michael is a Graphic Designer at The eMail Guide. He has over 5 years experience in the design industry. He's done design work for brands: Playtex, Wonderbra, Hanes and more. In his free time, he takes up Salsa dancing, loves the beach, spending time with family and friends and enjoying life.
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