Bronto – Bronto Live! Email Testing hits The eMail Guide Radio
Last week Bronto Email Marketing Strategist, Kelly Lorenz and Bronto client, Nathan Maxwell joined the good folks at The eMail Guide for their weekly radio show to discuss the hows and whys of email marketing testing. Missed the show? You can listen to it in its entirety here on The eMail Guide’s website
Before the live show, Kelly wrote a blog post on The eMail Guide’s blog:
Get Tested: Propel your email program to the next level
Amongst all the shiny new email marketing trends like video and mobile, there’s an old standard that’s appropriate and recommended for every business and industry: testing. Testing is old reliable and one of the golden tenets of effective email marketing. However, according to a 2009 eROI study 37% of marketers don’t test. Hard to believe with all the technology that allows us to parse out the minute details of our email programs.
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