Business 2 Community – 5 Reasons Why Email Marketing is Still Effective
By: Business 2 Community
The use of email is still a good marketing tool for a business of any size. Email that is used as part of a marketing strategy has many benefits. Five reasons will explain why email marketing is still effective
The use of email provides an immediate way to promote a product or service.. Many tools can be used to create a dynamic and compelling message. This can include a newsletter, announcement, promotion, and a follow-up for a purchase. The content of the email is a call to action for a marketing campaign to prompt customers to visit your website. Responses to an email often occur within a day once you send the message.
Emails that are send to customers on an email list can be easily measured. This can be done by using a read receipt and tracking activity. Tracking activity includes click through rates. The click through rate is the number of people that clicked a link in your email. If you send a weekly newsletter, then you are able to see if they are effective by tracking the number of clicks.
Want to check out the who’s who and what’s what of email marketing?
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