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Business 2 Community – 5 Reasons Why Email Marketing is Still Effective

Business 2 Community – 5 Reasons Why Email Marketing is Still Effective

5 Reasons Why Email Marketing is Still Effective

By: Business 2 Community

The use of email is still a good marketing tool for a business of any size. Email that is used as part of a marketing strategy has many benefits. Five reasons will explain why email marketing is still effective

InexpensiveSending email is an inexpensive way to conduct a marketing campaign. Email can be combined with a social marketing campaign to engage potential customers. If you need to stretch the budget that is used for your marketing, then email is an affordable option. You do not need to pay for postage needed for a direct mail marketing campaign. The use of self-serve tools allow you to easily create an email without having to outsource.Immediate 

The use of email provides an immediate way to promote a product or service.. Many tools can be used to create a dynamic and compelling message. This can include a newsletter, announcement, promotion, and a follow-up for a purchase. The content of the email is a call to action for a marketing campaign to prompt customers to visit your website. Responses to an email often occur within a day once you send the message.


Emails that are send to customers on an email list can be easily measured. This can be done by using a read receipt and tracking activity. Tracking activity includes click through rates. The click through rate is the number of people that clicked a link in your email. If you send a weekly newsletter, then you are able to see if they are effective by tracking the number of clicks.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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