Business 2 Community – 5 Tips for Automating Your Emails
By: Business 2 Community
According to Forrester Research, the number of marketing emails an individual receives per year will reach 9,000 by 2014 – roughly 25 commercial emails per day. In order for your email marketing campaign to stand out amongst the competition, you need to give your customers what they want, when they want it, in a way that speaks to them on a personal level.
Follow these five tips for automating your email campaign to craft relevant, personalized content and engage more customers without increasing your workload.
When a customer joins your email mailing list, they should receive an automated email that confirms their subscription and introduces them to your company’s products, staff, and services. Take advantage of your customer data to create personalization variables, and use a more casual voice to help connect with your new customer.
In order to keep your customers interested in your business, you need to grab their attention with active engagement. Consistency is key, but it can be difficult for you to constantly produce and promote new content on a regular basis.
- Use an auto-series to create, finalize, and set the frequency of email messages. You can produce a week’s or months’ worth of content in a single day, and set it to be automatically delivered over regular intervals. The key to the success of email newsletters is regularity, and automatic updates make it easy to stay consistent.
The Benefits of Repetition
95% of customers will not make a purchase the first time they encounter your business, according to popular research. The key to persuading customers to purchase your product is continuous and repetitive – but notduplicate – exposure to your company’s brand and message.
- Convince your customers to engage with your company through sharing content, clicking through pages, and subscribing. Offer incentives like sales, special discounts, or personalized products in exchange for engagement.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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