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Business 2 Community – 5 Tips for Automating Your Emails


Business 2 Community – 5 Tips for Automating Your Emails


5 Tips for Automating Your Emails

By: Business 2 Community

According to Forrester Research, the number of marketing emails an individual receives per year will reach 9,000 by 2014 – roughly 25 commercial emails per day. In order for your email marketing campaign to stand out amongst the competition, you need to give your customers what they want, when they want it, in a way that speaks to them on a personal level.

Follow these five tips for automating your email campaign to craft relevant, personalized content and engage more customers without increasing your workload.

Welcome Emails

When a customer joins your email mailing list, they should receive an automated email that confirms their subscription and introduces them to your company’s products, staff, and services. Take advantage of your customer data to create personalization variables, and use a more casual voice to help connect with your new customer.

Audience Engagement

In order to keep your customers interested in your business, you need to grab their attention with active engagement. Consistency is key, but it can be difficult for you to constantly produce and promote new content on a regular basis.

  • Use an auto-series to create, finalize, and set the frequency of email messages. You can produce a week’s or months’ worth of content in a single day, and set it to be automatically delivered over regular intervals. The key to the success of email newsletters is regularity, and automatic updates make it easy to stay consistent.

The Benefits of Repetition

95% of customers will not make a purchase the first time they encounter your business, according to popular research. The key to persuading customers to purchase your product is continuous and repetitive – but notduplicate ­– exposure to your company’s brand and message.

  • Convince your customers to engage with your company through sharing content, clicking through pages, and subscribing. Offer incentives like sales, special discounts, or personalized products in exchange for engagement.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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