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Business 2 Community – An Email Marketer’s Guide to the Universe, Part 1


Business 2 Community – An Email Marketer’s Guide to the Universe, Part 1


An Email Marketer’s Guide to the Universe, Part 1

By: Business 2 Community

A Step by Step Guide into What it Takes to Run an Effective and Efficient Email Marketing Campaign & Strategy

As a newcomer to the world of email marketing, you may be intrigued by what it has to offer your business, but feel that you need a firm grasp of the basics before diving into an email marketing strategy or campaign head on.

In Part 1 of this blog series, I have included a brief answer to each question below, as well as a corresponding blog article that addresses all aspects of the specific question in further detail. This information is intended to equip you with the insight you need in order to make informed, strategic marketing decisions that will take your email marketing campaigns to the next level. All questions lacking a corresponding blog article will be discussed in more depth in Part 2 of this series. From “what is email marketing” to “how can I measure email marketing success,” you will know the ins and outs of email marketing and how you can generate mass exposure of your product or service offerings.

1.    What is email marketing?

Email marketing is a digital direct marketing platform that sends a commercial message to a select group of recipients. Feel free to refer to a recently published blog article, “What Is Email Marketing,” for a more thorough description of how it works. While Facebook is great for reviving old social connections and maintaining contact with your current social circle, and Twitter is geared more toward live status updates, email is the most professional marketing channel to communicate your brand message to your existing customers or potential leads.

2.   What is the difference between email marketing and spam?

Abiding by the Can Spam Act means that you are marketing to fully optin data, consisting of those who have agreed to receive promotional emails. Once you cross the line and send any type of commercial message to those who have not signed up to receive offers related to their interests, you are guilty of unsolicited bulk email (UBE), better known as SPAM.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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