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Business 2 Community – Email Marketing From Start to Finish

Business 2 Community – Email Marketing From Start to Finish

Email Marketing From Start to Finish

By: Business 2 Community

I often refer to email marketing as a war, one with many battles. And the only way to win the war is to win each battle.

A little too intense? Maybe. But the point remains, a successful email marketing program has many pieces. And in order to achieve success, there are multiple points in the email marketing process that need to be identified and perfected. Let’s review what those are from a high level:

  1. Get a name – The first battle you have to win is the battle to build your list. No list means no email marketing program. To win this battle I suggest an incentive. Give new subscribers something that they would not otherwise get.
  2. Get a delivery – The second battle is landing in the inbox, giving your email a chance of being read. Get spammed, or worse get lost, and the war is over. Make sure you are CAN-SPAM compliant, using a reputable email service, and make sure those people receiving the emails expect them.
  3. Get an open – The third battle is won by getting someone to click on your email and open it. Open rates vary widely from industry to industry, company to company, and between different types of emails. Your goal should be 100%, however unattainable that may be. How do you do this? Test your subject lines. Never stop testing them. The best subject lines will get the best open rates.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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